Urban Nights
Street photography for Personal project — from first idea to final delivery.
- Client
- Personal project
- Year
- 2024
- Services
- Street photography
- Location
- Istanbul
Personal project came to us with a clear goal: look and feel as good as the experience they deliver. We built a system that works from the smallest touchpoint to the largest screen.
The challenge
Make it unmistakable at a glance
We started with workshops and a visual audit, then narrowed dozens of directions down to one idea that could stretch across every channel without losing its character.
The result
A system, not a single asset
The final toolkit gives the team templates, rules and ready-made assets — so every new piece looks like it came from the same hand.
“Les Lucens understood our brand faster than we did.”
Founder — Personal project
